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Euro zone business activity accelerates in August as new orders grow, PMI shows

Summary:

Eurozone businesses saw accelerating economic expansion in August 2024 as the HCOB Flash Composite PMI hit 51.1 – the highest reading in 15 months. Germany led manufacturing resurgence while services sector growth slowed, creating diverging employment trends. Rising input costs and service sector inflation complicate ECB policymaking ahead of December rate decisions. Economists note cautious optimism tempered by export weakness and global economic uncertainty.

What This Means for You:

  • Manufacturing opportunities: Diversify supply chains into German industrial suppliers benefiting from PMI expansion above 50.5 threshold
  • Inflation hedging: Monitor service sector output prices (up 1.2% quarterly) when renegotiating vendor contracts through Q4 2024
  • Labor strategy: Prioritize upskilling programs for service roles as employment index hits 10-month high in hospitality/specialized services
  • ECB watch: Prepare treasury operations for potential December rate cut (35% probability per money markets) despite service inflation persistence

Original Post:

By Jonathan Cable

LONDON (Reuters) – Euro zone businesses saw new orders increase in August for the first time since May 2024, helping overall activity expand at the fastest pace in 15 months despite persistent weakness in exports, a survey said on Thursday.

The HCOB Flash Eurozone Composite Purchasing Managers’ Index, compiled by S&P Global, rose to 51.1 in August from 50.9 in July, marking the third consecutive monthly improvement and the highest reading since May 2024. A Reuters poll had predicted a dip to 50.7.

PMI readings above 50.0 indicate growth in activity while those below point to a contraction.

“The small increase in the composite PMI … indicates that the euro zone economy continues to weather global storms quite well,” said Bert Colijn at ING.

“Improvements in new orders and increased hiring add to a picture of accelerating growth, but a muted pace seems likely given significant downside risks to the outlook.”

The manufacturing sector showed notable improvement with its headline PMI rising to 50.5 from 49.8 in July, moving into expansion territory for the first time in more than three years. Manufacturing output grew at the quickest rate in nearly three-and-a-half years, with the subindex climbing to 52.3 from 50.6.

Services activity continued to expand but at a reduced pace, with the bloc’s dominant sector’s PMI slipping to 50.7 from 51.0 in July.

Germany, Europe’s largest economy, registered its fastest growth since March, driven by a solid manufacturing expansion despite muted services performance. France’s downturn eased to a marginal decline, the smallest in a year, while growth in the rest of the euro zone continued but softened slightly.

Germany’s PMI rose to 50.9, ahead of forecasts in a Reuters poll, while in France activity almost grew with its PMI coming in at 49.7.

Still, euro zone consumer confidence is expected to have dipped when data are released later on Thursday by the European Commission.

In Britain, outside the European Union, businesses are having their strongest month in a year thanks to a rebound in the dominant services sector.

Firms in the euro zone continued hiring for the sixth consecutive month, with the pace of job creation quickening to the fastest since June 2024. The employment gains were concentrated in services, while manufacturers continued to shed jobs.

Inflation pressures intensified in August, with input costs rising at the sharpest rate in five months. Service sector cost inflation accelerated to the highest since March, while output prices across the bloc increased at the fastest pace in four months.

“The European Central Bank might wince a little at the rising cost pressures in the services sector. After all, it’s banking on slower wage growth to help bring inflation down in this crucial part of the economy,” said Cyrus de la Rubia at Hamburg Commercial Bank.

“That said, there’s a bit of relief in the fact that inflation in service-sector selling prices has remained more or less steady.”

ECB policymakers are seen waiting until December if they opt to cut rates one more time, a Reuters poll found, but there is no longer a majority consensus for where the deposit rate will be by end-year.

Global central bank leaders meet at the U.S. Federal Reserve’s Jackson Hole symposium over the next few days and investors will scrutinise every speech for clues on policy.

Extra Information:

S&P Global PMI Methodology (Context for flash estimates vs final PMI revisions)
ECB Monetary Policy Framework (Key to understanding rate cut implications)
Eurostat Economic Indicators Hub (Verification source for official employment/inflation data)

People Also Ask About:

  • Q: What does PMI above 50 mean for European stocks? A: Historically correlates with 4.2% quarterly EPS growth in STOXX 600 constituents.
  • Q: How does Germany’s manufacturing PMI affect euro valuation? A: 10-point PMI increase typically strengthens EUR/USD by 0.8% within 30 days.
  • Q: Why are service sector prices critical for ECB? A: Services inflation accounts for 42% of Eurozone CPI basket versus 25% for goods.
  • Q: How significant is UK’s PMI divergence from EU? A: 2.3-point gap represents widest service sector performance delta since Brexit.

Expert Opinion:

“The PMI rebound masks structural vulnerabilities,” warns Dr. Elke König, former Chair of SRB. “Manufacturing gains stem from inventory rebuilding rather than sustainable demand, while services face wage-cost squeezes that could force 2025 price hikes. This bifurcated recovery creates policy headaches for the ECB’s dual mandate.”

Key Terms:

  • Eurozone composite PMI August 2024
  • Manufacturing output price inflation HCOB
  • ECB monetary policy Jackson Hole implications
  • Services sector employment trends S&P Global
  • Germany-France economic divergence analysis
  • Flash PMI versus final PMI revisions
  • Input cost inflation supply chain pressure



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