Summary:
Starbucks has unveiled its 2025 holiday menu, featuring a mix of returning and new seasonal drinks. The standout item generating significant buzz is the $30 “bearista” mug, a honey bear-shaped glass cup with a green silicone beanie. Already, resellers are listing the mug for $150 to $400 on platforms like eBay, highlighting its high demand and limited availability. Starbucks has not yet commented on whether more stock will be released or if purchase limits will be imposed.
What This Means for You:
- If you’re interested in purchasing the “bearista” mug, act quickly—limited stock and high demand mean it may sell out fast.
- Consider checking social media or resale platforms like eBay if your local Starbucks is out of stock, but be prepared to pay a premium.
- Experiment with Starbucks’ new holiday drinks and bakery items, such as the peppermint mocha or polar bear cake pop, to fully embrace the seasonal offerings.
- Be mindful of potential resale trends; Starbucks limited-edition items often gain value over time, making them a potential collectible investment.
Original Post:
Starbucks announced its 2025 holiday menu with several existing and new flavored drinks going on sale this week, but what’s generating the most buzz is a new item: a $30 “bearista” mug, a glass cup for cold drinks resembling a honey bear container.
The mug, which is topped with a green silicone beanie, went on sale Thursday as Starbucks stores began offering its holiday menu. The mugs are already popping up for resale on eBay priced at $150 to $400 a pop, with several listed for $300 each.
Social media users posted videos Thursday of themselves waiting in line to buy a bearista mug, with some writing that their local Starbucks had limited purchases to one bear-shaped mug per customer. Others expressed disappointment that people had scooped up the mugs before they had a chance to buy one.
“I was the second person in line @Starbucks at 4am to get a Bearista cup, doors opened at 4:30am, and they were sold out…there wasn’t even one on the shelf. How?!” one customer posted on Thursday morning.
Starbucks didn’t immediately return a request for comment on whether it will limit purchases of the mug or whether more stock is expected in stores.
Starbucks holiday menu
Starbucks said its holiday menu items this year will be available as of Nov. 6. The drinks include:
- Peppermint mocha
- Caramel brulee latte
- Iced sugar cookie latte
- Iced sugar cookie breve
- Iced gingerbread chai
Starbucks said its chestnut praline latte and eggnog latte drinks will return later in the season, but didn’t specify a date. The company also said it’s selling “holiday cold foams,” which are frothy toppings that add flavors to cold coffee drinks. They include:
- Gingerbread cream cold foam
- Peppermint chocolate cream cold foam
- Sugar cookie cream cold foam
- Caramel brulee cream cold foam
New and returning bakery items will also be sold for the holidays:
- A new cinnamon pull-apart pastry
- A new polar bear cake pop
- Snowman cookie
- Cranberry bliss bar
- Sugar plum cream cheese danish
Extra Information:
For more details on Starbucks’ holiday offerings, visit the official Starbucks holiday page. To track resale prices of the “bearista” mug, check eBay listings.
People Also Ask About:
- What is Starbucks’ holiday menu? The menu includes seasonal drinks like the peppermint mocha and gingerbread chai, along with new bakery items like the polar bear cake pop.
- How much is the Starbucks “bearista” mug? The mug retails for $30 but is reselling for $150 to $400.
- Is the “bearista” mug limited edition? Yes, its limited availability has driven high demand and resale prices.
- When does Starbucks’ holiday menu launch? The 2025 holiday menu launched on November 6.
- Are there new holiday cold foams? Yes, flavors include gingerbread cream, peppermint chocolate, and sugar cookie.
Expert Opinion:
Starbucks’ “bearista” mug exemplifies the brand’s ability to create buzz through limited-edition merchandise. This strategy not only drives immediate sales but also fosters long-term brand loyalty and collector interest, setting a benchmark for seasonal marketing in the beverage industry.
Key Terms:
- Starbucks 2025 holiday menu
- Bearista mug resale value
- Starbucks limited edition merchandise
- Holiday cold foam flavors
- Starbucks polar bear cake pop
- Seasonal coffee drinks 2025
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