Launching Financial Services Verification in New Zealand to Help Combat Scams

Kiwis will soon have greater protection from online scams as Google rolls out Financial Services Verification in New Zealand. Select advertisers of financial products and services will be required to complete a verification process before advertising on Google’s platforms. This step emphasizes Google’s dedication to combating scams and creating a safer online experience.

Starting November 7, these advertisers must undergo a process that includes obtaining verification that they are authorized by New Zealand authorities to ensure only legitimate financial service providers can advertise. Google believes this will help reduce the risk of Kiwis falling victim to fraudulent financial schemes.

The ever-evolving tactics of scammers make this program crucial for defending users. Verifying select advertisers enhances user safety and confidence when interacting with financial services online.

This program builds on Google’s existing multi-layered approach to combat fraud and scams, which includes strict policies, advanced enforcement using machine learning, human review, and an advertiser verification program launched in 2020. These efforts work cohesively to protect users and foster a responsibility-driven advertising ecosystem.

The New Zealand Government’s support is crucial for the program’s success, and Google appreciates their collaboration. By continuing to partner with the New Zealand government and industry leaders, we can reinforce the ongoing fight against online scams and build a safer and more secure online experience for all Kiwis.