Article Summary
A survey of 2,019 U.K. parents revealed that 48% were unaware that cloud storage services like Google Photos, Apple iCloud, Amazon Photos, and Dropbox can access and analyze their uploaded photos. These companies use AI to sort images into albums, recognize faces and locations, and suggest memories, but this technology can also have dangerous uses, such as creating deepfake videos.
What This Means for You
- Be aware of the potential risks associated with using cloud storage services for your photos.
- Understand how AI tools can create digital clones or deepfakes using as few as 20 photos, including everyday pictures stored in the cloud.
- Take precautions to protect your family’s privacy by managing your digital footprints and being mindful of the metadata and content analyzed in your uploaded photos.
- Recognize the importance of photo privacy and the risks of leaving digital footprints from storing family photos online.
Original Post
Parents love capturing their kids’ big moments, from first steps to birthday candles.
But a new study out of the U.K. shows many of those treasured images may be scanned, analyzed, and turned into data by cloud storage services, and nearly half of parents don’t even realize it.
A survey of 2,019 U.K. parents, conducted by Perspectus Global and commissioned by Swiss privacy tech company Proton, found that 48% of parents were unaware providers like Google Photos, Apple iCloud, Amazon Photos and Dropbox can access and analyze the photos they upload.
Even without deepfakes, data collection is extensive. Only 43% of parents knew cloud services collect metadata like time, date and location, and just 36% surveyed were aware that these companies analyze the contents of photos too.
Concern is catching up to convenience. Nearly three in four parents (72%) surveyed said photo privacy is important, and 69% acknowledged the risks of digital footprints left by storing family photos online.
Key Terms
- Cloud Storage Services
- Artificial Intelligence (AI)
- Metadata
- Digital Clones
- Deepfakes
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