Article Summary
Real estate can be unpredictable, but implementing daily habits can help create consistency and momentum in your business. In this article, we’ll discuss five daily habits that successful agents are leveraging right now, including utilizing direct messaging on social media, posting on social media in the morning, sharing hot sheet highlights, sending unsolicited video CMAs, and tracking real estate-related conversations.
What This Means for You
- Incorporate direct messaging on social media into your daily routine to deepen relationships and stay top of mind.
- Post consistently on social media, focusing on content that Instagram is currently favoring.
- Utilize the hot sheet to engage with active, hot buyers, reengage with a large database, or build your database.
- Provide unsolicited video CMAs to homeowners to give them valuable information and help you stand out from other agents.
- Track real estate-related conversations to ensure you are having enough to meet your transaction goals.
- With consistent action on the right activities, true success and consistent success will follow.
Original Post
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Real estate can be a roller coaster ride from multiple transactions in one month to none the next unless you develop a systematic, daily plan of activities. In this article, I’ll be sharing five daily habits that successful agents are leveraging right now to create consistency and momentum in their businesses.
Utilize direct messaging on social media
Direct messaging (DM) on social media has become a common way for friends to communicate. It’s more personal than a text. It’s less intrusive than a phone call. And ultimately, it facilitates a conversation where people are spending their time.
All of these factors make it the perfect format for deepening relationships and helping you stay top of mind for prospects or for potential referrals they might be able to send your way.
Direct messaging has moved from something I sporadically did to being at the top of my morning to-do list. Nos. 1-10 on my daily to-do list that I fill out before going to bed each night say “send a DM.” I often end my morning DMs with a question to get my daily conversations started.
I don’t force the DMs and only send them to people I truly like or someone who posted something that caught my attention. Be natural, and don’t send something unless it is genuine. When you start your days with personalized conversations, you set the tone for a positive day.
Post on social media in the morning
If you want to grow your social media following, consistency is key. Daily posts are ideal, but find a pace for posting where you can have some peace.
I prefer posting on social media in the morning, right after I’ve done my 10 DMs. There have been discussions that the algorithm rewards those who are active on the platform, but either way, your interaction through DMs absolutely should increase the interaction the people you’ve DMed have with your content.
The question then becomes, what should you post? You don’t have to recreate the wheel. Adam Mosseri, head of Instagram, shares the types of posts that Instagram is favoring. If you’re curious about what those types of posts are, check out this article on Instagram posting best practices.
Another way to find posts or Reels that will perform well is to study what agents in other markets are posting that have elevated engagement compared to their normal posts. I do this by going to another agent’s profile on Instagram. Then I click the Reels button. This allows you to see the number of views each reel has.
I look for the ones that have four or more times the agent’s normal views. These Reels are ones to consider modeling on your account.
If you’re looking for a list of agents to model, this article shares %0D%0A%0D%0A<ins%20class=" adsbygoogle style="display:block" data-ad-client="ca-pub-4072306711313981" data-ad-slot="8316424938" data-ad-format="auto" data-full-width-responsive="true">
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