Summary:
The Goby Homes platform, developed by Nickelson, aims to address transaction failures and cybersecurity risks in the real estate industry. With nearly 250,000 U.S. real estate deals falling through annually and half of businesses experiencing cyberattacks, the platform serves as a centralized hub for buyers, sellers, brokers, and agents. It enhances transparency, accountability, and communication, inspired by Nickelson’s personal experience with a failed home purchase. Recognized by industry leaders, Goby Homes emphasizes the balance between technology and human expertise in real estate transactions.
What This Means for You:
- Streamline real estate transactions by using a centralized platform to track progress and manage documents efficiently.
- Enhance cybersecurity measures to protect sensitive client information and reduce the risk of cyberattacks.
- Improve client satisfaction by fostering clear communication and accountability among all parties involved.
- Stay ahead in the industry by adopting innovative tools that complement, rather than replace, professional expertise.
Original Post:
Nickelson said the platform was developed to reduce transaction failures and cybersecurity risks that continue to plague the industry. Nearly 250,000 real estate deals fall through each year in the U.S., according to Goby, and roughly half of real estate businesses have experienced a cyberattack in the past two years.
“Despite countless tools available, transactions still fall apart because key information gets missed, roles and responsibilities are unclear, and real-time transparency is almost nonexistent,” Nickelson said. “Without a shared source of accountability, confusion builds, leading to friction, a poor client experience, and ultimately, fallout.”
The Goby Homes platform serves as a central hub for all parties involved in a transaction — buyers, sellers, brokers and agents — allowing them to track progress, manage documents and communicate in a more structured and secure environment.
Personal motivation
Nickelson — who was inspired to launch the company after his aunt nearly lost a home purchase due to communication breakdowns — said the experience highlighted the need for a better system.
“Seeing her miss out not only on the home she envisioned for her family but also on the opportunity to build wealth through homeownership motivated me to find a better way,” he said. “My mission is to improve the home buying and selling experience and ensure that clients ultimately get what they came to us for.”
Dan Weisman — director of Innovation Strategy at NAR — praised Nickelson’s approach to solving longstanding industry challenges.
“We believe technology advancements are fundamentally driven by the individuals creating ideas and building innovations,” Weisman said. “NAR’s iOi Innovator of the Year Award celebrates the innovators and the solutions they’ve built to empower real estate professionals to exceed goals and grow their businesses.”
Human factor remains key
Nickelson accepted the award with a nod to the importance of human expertise in an industry increasingly shaped by digital tools.
“Receiving the Innovation of the Year award is a tremendous honor,” he said. “It reinforces my belief that while technology plays a crucial role in streamlining processes, in the real estate industry, particularly when dealing with our clients’ most significant investments, there’s truly no such thing as a completely ‘end-to-end’ platform driven solely by artificial intelligence.
“The nuances of each deal demand the experience and know-how of seasoned professionals. Our platform is designed to empower these professionals by providing them with better tools, not to replace their invaluable expertise.”
Nickelson was also recently recognized with the Innovation Impact Award from the National Fair Housing Alliance and selected for the Equity Angels’ Catalyst Program.
The Goby Homes communication platform is currently available to brokers, agents, and clients nationwide.
Extra Information:
Cybersecurity in Real Estate: Learn how cybersecurity measures are critical in protecting real estate transactions. Real Estate Trends: Explore the latest trends shaping the real estate industry. Homebuyer Resources: Discover tools and tips for first-time homebuyers.
People Also Ask About:
- What causes real estate transactions to fail? Miscommunication, unclear roles, and lack of transparency are common causes.
- How can technology improve real estate deals? Technology can streamline processes, enhance communication, and reduce errors.
- What are the risks of cyberattacks in real estate? Cyberattacks can lead to data breaches, financial losses, and reputational damage.
- Why is human expertise important in real estate? Human expertise ensures nuanced decision-making and personalized client experiences.
Expert Opinion:
“The integration of technology in real estate must prioritize enhancing human expertise rather than replacing it. Platforms like Goby Homes exemplify how innovation can address industry pain points while maintaining the critical role of professionals in delivering exceptional client outcomes.”
Key Terms:
- real estate transaction platform
- cybersecurity in real estate
- home buying and selling tools
- real estate communication hub
- real estate industry innovation
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