Article Summary
Google’s latest AI advancements, unveiled at I/O and Marketing Live 2025, are reshaping digital marketing with tools like AI Mode for shopping, Veo 3 for video generation, and Imagen 4 for image creation. Coupled with Deloitte’s findings that consumers trust creators over brands and Instagram’s pivot strategies, the digital landscape is evolving rapidly. For real estate professionals, these changes emphasize the need to adapt by leveraging AI tools, adopting creator-like storytelling, and staying ahead of platform updates to remain competitive and visible.
What This Means for You
- Adopt AI-driven tools like AI Mode and Veo 3 to enhance marketing efficiency and client engagement.
- Shift your strategy to act more like a creator by sharing insights, storytelling, and personal experiences to build trust and loyalty.
- Experiment with platform updates, such as Threads’ link tracking and Instagram’s pivot strategies, to maximize visibility and engagement.
- Prepare for a future where AI and creator-driven content dominate, and ensure your digital presence remains adaptable and human-centered.
Trending: Google Goes All-In On AI — Are You Ready?
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Each week on Trending, digital marketer Jessi Healey dives into what’s buzzing in social media and why it matters for real estate professionals. From viral trends to platform changes, she’ll break it all down so you know what’s worth your time — and what’s not.
People Also Ask About
- What is Google’s AI Mode? AI Mode is an advanced feature in Google Shopping that offers expert-style product research, virtual try-ons, and smarter discovery.
- How can real estate agents use Veo 3? Agents can create hyper-realistic video walkthroughs and marketing content using Veo 3’s AI-generated video capabilities.
- Why should I act like a creator, not a brand? Consumers trust creators more than brands, making personal storytelling and expertise essential for engagement.
- Can I pivot my Instagram strategy without starting over? Yes, Instagram recommends posting a video about the change, archiving old content, and testing new formats for a smoother transition.
- What are the benefits of Threads’ link tracking? It allows you to add up to five links in your bio and track their performance, optimizing your traffic strategy.
Expert Opinion
The integration of AI across platforms like Google and social media signals a broader shift toward automation and personalization in marketing. Real estate professionals must embrace these tools while maintaining a human touch—balancing efficiency with authenticity will be key to staying relevant in this rapidly evolving landscape.
Key Terms
- AI Mode in Google Shopping
- Veo 3 video generation
- Creator marketing strategies
- Instagram pivot techniques
- Threads link tracking analytics
- AI-driven real estate marketing
- Deloitte consumer trust report 2025
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