Summary:
Bybit, the second-largest cryptocurrency exchange globally, has launched its Business-to-Business Unit (BBU) to cater to institutional and enterprise clients. The BBU focuses on secure custody, efficient settlement, and tokenized products, aiming to bridge traditional finance and digital assets. This strategic move addresses the growing demand for capital-efficient, risk-managed solutions in the crypto space. Bybit’s initiative highlights the increasing institutional interest in digital assets, setting a new standard for the industry.
What This Means for You:
- Institutional investors gain access to secure, compliant crypto solutions.
- Businesses can pledge tokenized assets for margin and trading credit.
- Traditional companies can explore digital treasury strategies with optimized yield.
- Expect increased competition and innovation in crypto custody and settlement.
Bybit Establishes New B2B Unit to Drive Institutional Adoption of Digital Assets:
DUBAI, UAE, Sept. 5, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, today announced the launch of its Business-to-Business Unit (BBU), a new division dedicated to serving institutional and enterprise clients. The BBU will provide comprehensive solutions across secure custody, efficient settlement, and access to tokenized products, forming the cornerstone of Bybit’s institutional strategy and accelerating the convergence of traditional finance and digital assets.
The establishment of the BBU comes at a pivotal moment as institutional requirements rapidly evolve. Traditional investors are placing greater interest in digital assets and raising the industry standard, demanding capital-efficient, risk-managed solutions that mirror traditional finance while unlocking new opportunities in digital assets. Bybit is uniquely positioned to meet these needs at this critical juncture.
One of the most pressing needs is for off-exchange custody and triparty settlement models, which allow institutions to hold assets with trusted custodians, including banks, while retaining live trading credit. This structure significantly reduces counterparty risk and has become a baseline in institutional infrastructure. Bybit is addressing this gap by building custody and settlement frameworks that align with institutional expectations and regulatory best practices.
At the same time, real-world assets (RWAs) are emerging as both collateral and investable products. Institutions increasingly want to pledge short-duration, yield-bearing assets such as tokenized money market funds, Treasury bills, and receivables — rather than leaving capital idle. They also seek direct access to compliant tokenized issuances distributed through trusted platforms.
Through the new BBU, Bybit will focus on bridging these capabilities:
- Integrated off-exchange custody and triparty settlement to de-risk exposure without sacrificing market access.
- RWA collateral programs enable clients to pledge tokenized high-quality assets for margin and trading credit.
- Two-way distribution pipelines for tokenized products, connecting Web3 clients seeking access to traditional finance investments, and corporates exploring digital asset strategies, looking to enter the crypto market.
- Digital Treasury Asset (DTA) solutions, supporting traditional companies in allocating a portion of their corporate treasury into crypto with security, compliance, and yield optimization.
Yoyee Wang Appointed Head of BBU
The new BBU brings together Bybit’s Institutional (INS) team and B2B initiatives into a unified powerhouse, led by Yoyee Wang, the newly appointed Head of BBU.
Since joining Bybit in 2021, Yoyee has held several senior leadership roles, most recently serving as Global Head of Treasury and Asset Management, where she built and managed the company’s global portfolio strategies and liquidity framework. She brings more than a decade of international experience across North America, Asia, and Europe, including positions as a trading risk analyst and portfolio manager at the Royal Bank of Canada. This unique combination of crypto-native expertise and traditional finance experience makes her exceptionally well positioned to guide the unit’s growth.
“Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto,” said Yoyee Wang, Head of BBU at Bybit. “At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield — giving our clients not just market access, but a strategic edge in this new era.”
#Bybit / #TheCryptoArk /#IMakeIt
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
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Extra Information:
Bybit Press provides detailed insights into the company’s initiatives and updates. PR Newswire offers additional press releases related to crypto innovations. For a deeper understanding of tokenized assets, refer to CoinDesk’s Tokenization Section.
People Also Ask About:
- What is Bybit’s BBU? Bybit’s Business-to-Business Unit focuses on institutional adoption of digital assets.
- How does off-exchange custody work? It allows institutions to hold assets with trusted custodians while trading securely.
- What are tokenized real-world assets? They are tangible assets like Treasury bills tokenized for crypto use.
- Who is Yoyee Wang? She is the Head of Bybit’s BBU with extensive finance and crypto experience.
- Why is institutional adoption important? It brings credibility, liquidity, and innovation to the crypto market.
Expert Opinion:
Bybit’s BBU marks a significant step in bridging traditional finance and digital assets, offering institutions the tools to navigate crypto confidently. This initiative underscores the growing maturity of the crypto market, setting a precedent for secure, compliant, and innovative solutions.
Key Terms:
- Institutional adoption of digital assets
- Off-exchange custody solutions
- Tokenized real-world assets (RWA)
- Digital Treasury Asset (DTA) strategies
- Bybit Business-to-Business Unit (BBU)
- Triparty settlement models
- Cryptocurrency institutional infrastructure
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