Article Summary
Move Inc., the parent company of Realtor.com, has reported a 2% increase in revenue for the second quarter of 2025. The growth is primarily due to the rental syndication partnership with Zillow. However, lead volume decreased by 17% year over year due to macroeconomic headwinds and mortgage rate volatility. The average monthly unique visitors to Realtor.com’s web and mobile sites also decreased by 8% compared to the previous quarter.
What This Means for You
- Despite the decrease in lead volume, Move Inc. is focusing on crafting premium lead options, which could lead to higher revenue per lead.
- Realtor.com’s brand campaign featuring Reba McEntire has helped in acquiring new audience and engagement, which could lead to more leads in the future.
- As a real estate professional, it’s important to keep an eye on the ongoing competition in the industry and adapt your strategies accordingly.
- The digital real estate segment is performing well, indicating a positive outlook for the industry despite the economic headwinds.
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Realtor.com parent company Move Inc. has extended its revenue gains for the second-straight quarter of 2025, according to quarterly earnings data released Thursday by News Corp.
Move raised revenue in the quarter by 2 percent — to $135 million — compared to a year prior, primarily as a result of the rental syndication partnership Realtor.com inked with Zillow early last year, the earnings data shows.
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Key Terms
- Realtor.com
- Move Inc.
- Revenue Gains
- Rental Syndication Partnership
- News Corp
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