The Latest Innovations in Real Estate Technology
Summary:
The real estate industry is undergoing a transformative phase with cutting-edge AI innovations and strategic partnerships. The Real Brokerage introduced HeyLeo and enhanced Leo CoPilot, revolutionizing voice-based property searches. Columbus Realtors partnered with Rayse to improve agent transparency, while Opteon acquired Equity Valuation Partners to modernize property appraisals. Renowned merged RateMyAgent and Curated Social to boost agents’ digital visibility, and MoxiWorks launched RISE, an AI-powered platform for personalized marketing and lead management. These developments aim to enhance efficiency, transparency, and client engagement in real estate.
What This Means for You:
- Leverage AI tools like HeyLeo and RISE to streamline property searches and personalize client interactions.
- Adopt platforms like Rayse and Renowned to showcase your expertise and build trust with clients.
- Stay ahead of industry trends by embracing technology-driven solutions for appraisal and marketing.
- Prepare for increased competition as AI and automation become standard in real estate operations.
Original Post:
The Real Brokerage unveiled major AI innovations at its RISE 2025 conference, introducing HeyLeo, a conversational home search concierge, and expanded voice and intelligence features for its agent assistant, Leo CoPilot. Built on Real’s reZEN platform, HeyLeo enables natural, voice-based property searches.
Columbus Realtors has partnered with Rayse, an agent value platform that helps real estate professionals showcase their work and impact in real time. The partnership gives more than 9,000 members free access to Rayse, aiming to boost transparency and client understanding of the effort agents invest in each transaction.
Opteon acquired Equity Valuation Partners (EVP) to expand its U.S. operations and enhance technology-driven property valuation services. The deal combines Opteon’s appraisal management platform with EVP’s client network and expertise, aiming to modernize appraisals through innovation while maintaining quality and compliance.
Renowned, a new real estate marketing brand, merges RateMyAgent and Curated Social into one platform to boost agents’ digital visibility and credibility. Its “Local Expert Marketing” system automates review management, content creation, and social media marketing, helping agents build trust, win listings, and strengthen their presence in local markets.
MoxiWorks has launched RISE, an AI-powered real estate marketing platform that prioritizes daily agent tasks, predicts client intent, and automates personalized follow-up. Designed to reduce lost business from insufficient engagement, RISE offers predictive modeling, content creation, and a shared workspace for teams, supporting retention, recruiting and improved lead management.
Extra Information:
Explore the latest trends in real estate technology with these resources:
NAR Technology Resources
Inman Real Estate Technology
These links provide insights into how technology is shaping the future of real estate.
People Also Ask About:
- How does AI impact real estate agents? AI improves efficiency by automating tasks and personalizing client interactions.
- What is voice-based property search? A technology that allows users to search for properties using natural voice commands.
- How can agents build trust with clients? Platforms like Rayse and Renowned help agents showcase their expertise and transparency.
- What are the benefits of AI-powered marketing? Tools like RISE predict client intent and automate personalized follow-ups.
- How is technology modernizing property appraisals? Innovations like Opteon’s platform enhance accuracy and compliance in valuations.
Expert Opinion:
The integration of AI and technology in real estate is not just a trend but a necessity for staying competitive. Tools like HeyLeo and RISE demonstrate how automation can enhance client engagement and operational efficiency, setting a new standard for the industry.
Key Terms:
- AI-powered real estate marketing
- voice-based property search
- agent transparency platforms
- technology-driven property appraisals
- automated real estate workflows
- digital visibility for agents
- predictive client intent modeling
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