Summary:
The article highlights the top 10 celebrity-owned companies projected to generate significant revenue by 2025, focusing on their ownership stakes. Stars like Kim Kardashian, Selena Gomez, and Rihanna have built billion-dollar empires in industries like beauty and fashion. The piece emphasizes how equity control separates billionaire celebrities from millionaires, offering insights into the business strategies behind their success.
What This Means for You:
- Opportunity to Learn: Study how celebrities leverage partnerships and branding to scale their businesses.
- Investment Insights: Recognize the factors that make celebrity-owned companies attractive to investors.
- Entrepreneurial Inspiration: Identify actionable strategies for building and maintaining ownership in your ventures.
- Future Outlook: Stay ahead of trends in celebrity entrepreneurship, particularly in the beauty and fashion sectors.
Original Post:
Top 10 Celebrity-Owned Companies Ranked by 2025 Revenue (and How Much They Still Own).
When it comes to wealth, today’s biggest stars aren’t relying on movie paychecks or music royalties—they’re building companies that rival Fortune 500 brands. From billion-dollar shapewear empires to fast-growing beauty labels, celebrity-owned businesses are generating hundreds of millions in annual revenue.
But here’s the detail most headlines leave out: how much of these companies do celebrities actually still own? While some stars cashed out early and surrendered majority stakes, others hold tight to controlling shares—meaning the money keeps flowing directly into their pockets.
In this feature, Finance Monthly ranks the Top 10 celebrity-owned companies in 2025 by revenue—and reveals the ownership stakes that explain why some celebrities are billionaires while others aren’t.
1. Skims – Kim Kardashian (~$1 billion revenue)
Kim Kardashian’s shapewear and apparel empire, Skims, is officially a billion-dollar business, with 2024 net sales crossing the $1 billion mark. Kardashian, however, no longer owns it all—she retains about 35% equity, having sold stakes to Thrive Capital and other investors. Even with dilution, her shareholding is worth billions, making Skims the financial backbone of her $1.9 billion fortune.
2. Rare Beauty – Selena Gomez (~$367 million revenue)
Launched in 2020, Rare Beauty is already a $2+ billion brand. Sales hit nearly $370 million in 2023, driven by a loyal fanbase and inclusive marketing. Unlike many celebrities who sell down early, Selena Gomez kept control—she reportedly holds a 51% majority stake, ensuring Rare Beauty is still very much her company.
3. Fenty Beauty – Rihanna (~$500–550 million revenue)
Rihanna’s Fenty Beauty, built in partnership with LVMH, is one of the most successful celebrity beauty brands ever, generating more than $500 million annually. Rihanna owns 50%, while luxury giant LVMH holds the other half. That equal split is enough to keep her firmly in billionaire territory, especially when paired with her other venture, Savage X Fenty.
4. The Honest Company – Jessica Alba (~$300+ million revenue)
Jessica Alba co-founded The Honest Company back in 2011, growing it into a public company with revenues above $300 million annually. But the IPO in 2021 significantly reduced her stake—Alba now owns around 6% of the business. Though her cut is smaller than it once was, she remains the brand’s face and a high-profile shareholder.
5. Good American – Khloé Kardashian (~$200 million revenue)
Khloé Kardashian’s Good American has carved out a strong niche in size-inclusive denim and fashion, now pulling in over $200 million a year. Khloé co-founded the company with Emma Grede and retains a significant minority stake, estimated at 30–35%. While smaller than her sister Kim’s Skims, Good American has become a highly profitable brand in its own right.
6. Kylie Cosmetics – Kylie Jenner (~$200–250 million revenue)
Kylie Jenner once made headlines as the youngest “self-made” billionaire thanks to Kylie Cosmetics. In 2019, she sold 51% to Coty for $600 million, leaving her with a 44% stake. Revenues remain in the $200–250 million range, but Coty now controls the majority, and Kylie’s personal ownership is far less than it was at launch.
7. The Outset – Scarlett Johansson (~$150 million revenue)
Scarlett Johansson co-founded The Outset, a clean skincare brand, in 2022. With sales climbing to around $150 million annually, it has quickly become a contender in the celebrity beauty space. Johansson is believed to retain a majority shareholding alongside her partner Kate Foster, making her one of the few A-listers still in control of her company.
8. Haus Labs – Lady Gaga (~$100 million revenue)
Haus Labs, Lady Gaga’s cosmetics line, has gone through several iterations but remains a strong performer, generating close to $100 million in sales annually. Gaga still holds a substantial founder’s stake, though venture capital backing means she isn’t the sole shareholder. Her heavy creative involvement keeps the brand closely tied to her image.
9. R.E.M. Beauty – Ariana Grande (~$89 million revenue)
Ariana Grande’s R.E.M. Beauty nearly slipped away when its original backer, Forma Brands, collapsed. In 2023, Grande swooped in and bought back full control for just $15 million. With revenues near $90 million, she now owns the brand outright—one of the rare cases where a celebrity reclaimed 100% equity after losing majority control.
10. Rhode Skin – Hailey Bieber (~$70–80 million revenue)
Hailey Bieber’s Rhode Skin is a relative newcomer, but it’s already a hit with revenues nearing $80 million annually. Bieber maintains a majority equity stake, making her one of the youngest stars to run a fast-scaling beauty brand. Rhode’s growth trajectory suggests it could join the nine-figure revenue club soon.
⚡ Side Note: What About Beats by Dre?
Dr. Dre’s Beats headphone brand once generated $1.5 billion in revenue before being sold to Apple for $3 billion in 2014. While Dre no longer holds equity, that blockbuster sale remains one of the most lucrative exits in celebrity business history.
Final Word
What separates billionaires from millionaires in the celebrity world isn’t just brand recognition—it’s equity control. Kim Kardashian and Rihanna leveraged partnerships to scale globally, Selena Gomez and Ariana Grande held tight to majority stakes, and Jessica Alba and Kylie Jenner gave up significant equity for liquidity.
In the end, the stars who own the most of their companies are the ones cashing in the biggest.
Extra Information:
Explore related insights on celebrity entrepreneurship and business scaling strategies:
Forbes: How Celebrities Build Business Empires
Business Insider: Top Earning Celebrity Businesses
People Also Ask About:
- What makes celebrity-owned companies successful?: Strong branding, loyal fan bases, and strategic partnerships drive their success.
- How do celebrities maintain ownership in their companies? By retaining majority stakes and avoiding early equity dilution.
- Which celebrity-owned company generates the most revenue? Skims by Kim Kardashian, with over $1 billion in annual revenue.
- Are celebrity businesses a good investment? Yes, particularly those in beauty, fashion, and wellness sectors.
- What’s the future of celebrity entrepreneurship? Expect continued growth, especially in digital-first brands.
Expert Opinion:
“Celebrity-owned companies are reshaping industries by combining star power with savvy business strategies. The key takeaway is equity control—retaining ownership ensures long-term financial gains and brand authenticity.”
Key Terms:
- Celebrity entrepreneurship
- Equity control in startups
- Beauty and fashion industry trends
- Scaling celebrity brands globally
- Revenue projections for 2025
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