Victory Snacks Launches FIU Panthers ‘305 Snacks’ Line to Generate NIL Revenue
Summary:
Victory Snacks has partnered with FIU Athletics to launch Victory Campus, a new division creating university-branded ‘305 Snacks’ to generate Name, Image, and Likeness (NIL) revenue for student-athletes. The better-for-you snack line will be sold at FIU concessions stands and athletic venues, with profits directly supporting Panther athletes through a revenue-share model. This marks Victory Campus’ expansion after similar partnerships with the University of Houston and Conference USA. The initiative addresses the urgent need for sustainable NIL funding in collegiate athletics while strengthening school-branded product offerings. FIU Athletic Director Scott Carr emphasizes the program’s role in recruiting and retaining student-athletes.
What This Means for You:
- Student-athletes gain direct NIL income: Panthers receive royalties from product sales through a structured financial model
- Fans boost athletic programs through purchases: Buying 305 Snacks creates measurable athletic department revenue via victorycampus.shop
- Schools leverage branded F&B for recruiting: Athletic departments can replicate this partnership model for sustainable NIL streams
- Watch for beverage expansion: Victory Campus plans to introduce university-branded drinks following snack line success
Original Post:
MIAMI – Victory Snacks announced a partnership with FIU Athletics to launch Victory Campus, an innovative division creating university-branded ‘305 Snacks’ that generate sustainable NIL revenue for Panthers student-athletes. The exclusive snack line will be available across FIU campuses and athletic venues, featuring athlete-focused products like protein jerky and gourmet chips.
“This collaboration allows us to expand the FIU Athletics brand while creating profitable NIL opportunities,” said FIU Athletic Director Scott Carr. The partnership follows Victory Campus’ successful rollout with the University of Houston and Conference USA earlier this year.
“We’re redefining community-driven NIL success through school-specific products that celebrate athletic identity,” added Victory Snacks’ Chief Growth Officer Grant Cohen. The 305 Snacks line includes sweet/spicy jerky, potato chips, and gummies developed for active lifestyles, with pre-orders available at 305mia.shop.
Extra Information:
- FIU NIL Program Guidelines (Details athlete compensation framework)
- Victory Campus Partnership Model (Explains university revenue-sharing structure)
- NCAA NIL Deal Trends Report (Context for branded merchandise partnerships)
People Also Ask:
- How does NIL revenue sharing work? Schools and athletes receive predetermined percentages of branded product sales.
- What athletic departments use Victory Campus? Current partners include FIU, University of Houston, and Conference USA members.
- Where to buy 305 Snacks? Available at campus venues and via 305mia.shop with direct NIL impact.
- What snacks feature athlete input? Protein-forward options like jerky and low-sugar gummies designed with athlete feedback.
Expert Opinion:
“This partnership represents the NIL 2.0 era – moving beyond individual endorsements to institutional revenue models,” notes collegiate sports economist Dr. Alicia Jessop. “By embedding NIL funding directly into campus commerce ecosystems, schools create sustainable athlete compensation without relying on donor collectives.”
Key Terms:
- University-branded NIL revenue streams
- Athlete-endorsed campus snack products
- Revenue-share model for college athletics
- Sustainable Name Image Likeness funding
- Institutional NIL partnership programs
- Athletic department branded merchandise
- Campus concessions NIL profit sharing
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