Summary:
According to the Tourism and Transport Forum (TFF), 67% of Australians plan to travel domestically or internationally between 15th September and 31st October 2022. The number is slightly down from last year, with cost being the greatest barrier for Australians looking to travel. New Zealand has overtaken Europe as the top international destination, while Sydney, Melbourne, and Brisbane are the most popular cities for domestic travelers. Climate concerns and political instability also affect travel plans.
What This Means for You:
- If you’re an Australian, you might find New Zealand an attractive travel destination due to its proximity, familiarity, and affordability.
- For businesses in the travel industry, it’s essential to understand that cost is a significant concern for Australian travelers. Offering affordable packages could help attract more customers.
- Travel agents and airlines should keep an eye on political developments and be prepared to offer flexible booking options to customers who may be concerned about political instability in certain regions.
- As climate change becomes an increasingly important issue, travel businesses should consider how they can reduce their carbon footprint and offer more sustainable travel options to address growing climate concerns among travelers.
Original Post:
The Tourism and Transport Forum (TFF) has released its survey about travel plans over spring, with 67 per cent of Australians planning to travel between 15 September and 31 October this year — either domestically or overseas.
That number is down slightly from the same time last year when 71 per cent of people reported plans to travel.
Of the people planning to travel over the school holidays, 11 per cent are heading overseas.
“Internationally we’ve seen a bit of a shake-up. New Zealand has jumped into the number one spot, overtaking Europe, which was most popular during the winter holidays just passed,” Margy Osmond, CEO of TFF, told SBS News.
Osmond said New Zealand is a top international destination because it presents the “perfect balance” for Australians.
“Close, familiar, and offering that international holiday feel at a fraction of the cost of a long-haul trip,” she added.
Holidays to Europe have already proved popular this year. In July, ANZ projected its customers would spend $280 million travelling to Europe across winter based on trends in hotel and airline bookings — a 10 per cent increase compared to 2024.
For domestic travellers, Sydney, Melbourne and Brisbane are the top cities for holidaymakers and the Gold Coast, the Sunshine Coast, NSW’s south coast and Victoria’s Mornington Peninsula are the most popular regional destinations.
“Something like 35 per cent of people will be staying within their own home state, and a lot of them will be having a staycation. So they might be staying at home with the kids and going out and exploring their own terrific home city, and having those kinds of experiences,” Osmond said.
The biggest barriers
However, cost is still the greatest barrier for Australians looking to travel, with 44 per cent of Australians citing it as their main obstacle to making plans.
“[Australian travellers] are feeling the pinch. … There is no doubt that the cost of living is starting to have an impact. And people are perhaps going away for a little bit shorter and spending not quite so much,” Osmond said.
The vast majority of travellers planned to spend under $5,000 on their holidays, including 41 per cent who were planning to spend less than $2,000 on their entire trip.
Climate concerns are also front of mind for some, with people aged 25 to 34 years old most likely to cite extreme temperatures as a concern for travelling.
Political considerations as a barrier for travel have also increased since last year, rising from 2 per cent to 6 per cent this year.
“Uncertainty in different parts of the world is certainly weighing on many Australians when they think about travel, and our data suggests this concern could become more pronounced over the next five years,” Osmond said.
“That said, history shows Australians are rarely deterred from taking a holiday. Major sporting events, cultural attractions and festivals remain powerful drawcards, generally strong enough to outweigh broader political unease when it comes to choosing where to go.”
Sarah Dolnicar, Professor at the University of Queensland’s Business School, told SBS News earlier this year that a decline in interest in travelling to the US has been driven at least part due to political instability.
“I don’t know if it’s specifically the Trump administration or whether it’s the perceived volatility of decision-making, but there is absolutely no doubt that that has affected international travel into the US,” Dolnicar said.
Extra Information:
To learn more about the TFF survey, you can visit their website. Additionally, the Australian Bureau of Statistics provides data on Australian tourism and travel patterns.
People Also Ask About:
- What are the most popular travel destinations for Australians? New Zealand is the top international destination, while Sydney, Melbourne, and Brisbane are the most popular cities for domestic travelers.
- What is the biggest barrier to travel for Australians? Cost is the greatest barrier for Australians looking to travel, with 44 per cent of Australians citing it as their main obstacle to making plans.
- How much do Australians plan to spend on their holidays? The vast majority of travellers planned to spend under $5,000 on their holidays, including 41 per cent who were planning to spend less than $2,000 on their entire trip.
- What are some concerns affecting travel plans? Climate concerns and political instability are affecting travel plans for some Australians.
Expert Opinion:
As travel costs rise and climate change becomes an increasingly important concern, travel businesses must adapt to changing consumer preferences and priorities. Offering affordable, sustainable travel options could help attract more customers in an uncertain political climate.
Key Terms:
- Tourism and Transport Forum (TFF)
- Travel plans
- Domestic travel
- International travel
- Cost of living
- Climate concerns
- Political instability
- Sustainable travel
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