Article Summary
MSNBC, a prominent news network, has recently launched four new shows between Saturday and Tuesday. However, the debuts have not been successful, with Jen Psaki’s show, “The Briefing,” experiencing a significant drop in viewers in the 25-54 demographic – from 139,000 to 65,000 – just between her first two episodes.
What This Means for You
- Establishment media may be losing relevance, as indicated by MSNBC’s poor performance and aging viewership.
- Cable news networks need to adapt to changing times, as social media has become a preferred source of news for many.
- Within the next generation, the demise of the establishment media could be imminent due to its failure to appeal to younger audiences.
- As more viewers abandon traditional TV for social media, networks like MSNBC must reconsider their content strategies to attract younger, diverse viewers.
Original Post
Metaphorically speaking, one would prefer a dramatic hemorrhage, but perhaps the establishment media will slowly bleed to death instead.
MSNBC, the pro-establishment outlet and perennial Democratic Party mouthpiece, debuted or relaunched four shows between Saturday and Tuesday.
In short, it has not gone well.
For instance, Jen Psaki, former press secretary in then-President Joe Biden’s White House, premiered this week as host of “The Briefing,” which has replaced “The Rachel Maddow Show” Tuesday through Friday during the crucial 9 p.m. EST slot, according to Fox News.
Incredibly, from her Tuesday debut to her second show on Wednesday, Psaki lost the majority of her most coveted viewers. After drawing 139,000 viewers in the 25-54 demographic on Tuesday, she drew only 65,000 such viewers Wednesday. That represents an astonishing 53 percent decline.
Likewise, Psaki’s overall viewership also fell from 1.2 million to slightly more than one million.
According to Fox, on Wednesday, viewers aged 25-54 relegated Psaki’s brand-new show to 39th place among all cable news programs.
One possible explanation for Psaki’s immediate failure leaps to mind. It involves rats abandoning the proverbial sinking ship.
Biden himself has chosen this week to resurface, resulting in several calamitous interviews.
Meanwhile, Thursday on CNN, conservative commentator Scott Jennings predicted that the upcoming release of Jake Tapper and Alex Thompson’s “Original Sin: President Biden’s Decline, Its Cover-Up, and His Disastrous Choice to Run Again” would hit the Democratic Party like a “nuclear bomb.”
In short, networks like MSNBC must focus on attracting younger, diverse demographics and rethink their content and strategies to avoid stagnation and loss of viewership.
Key Terms
- MSNBC
- Establishment media
- Younger audiences
- Social media
- Viewership declines
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