Article Summary
Nike made a comeback after 27 years with a powerful ad during Super Bowl LIX. The all-female commercial, titled “So Win,” celebrates nine top athletes in the sports world, including Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Alexia Putellas, Sha’Carri Richardson, Aryna Sabalenka, JuJu Watkins, A’ja Wilson, and Sophia Wilson. The ad, narrated by Grammy Award winner Doechii, challenges societal norms and empowers women to defy what they cannot do in sports. Nike delivered a winning commercial that resonates with women’s empowerment and sports.
What This Means for You
- Brands can leverage powerful messages to connect with their audience, as demonstrated by Nike’s successful comeback with its “So Win” commercial.
- Female athletes can draw inspiration from the ad and continue pushing boundaries in their respective sports, reinforcing the notion that women’s sports are equally important and deserve attention.
- The collaboration between female athletes and brands is crucial in advocating for gender equality, setting a strong example for future collaborations in marketing campaigns.
- As society moves towards greater inclusivity, consumers will likely respond positively to ads that challenge societal norms, driving increased engagement and brand loyalty.
Original Post
The Super Bowl doesn’t just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands.
Nike, however, had surprisingly sat out on the sidelines since 1998, until it finally returned with a commercial during Super Bowl LIX. After a 27-year wait, the ad needed to deliver — and it did.
The minute-long “So Win” spot is an all-female commercial that celebrates nine of the top athletes in the sports world.
- Jordan Chiles, member of the gold medal-winning U.S. Olympic gymnastics team
- Caitlin Clark, reigning WNBA Rookie of the Year with the Indiana Fever
- Sabrina Ionescu, three-time WNBA All-Star with the New York Liberty
- Alexia Putellas, two-time Ballon d’Or Féminin winner
- Sha’Carri Richardson, an Olympic gold medal-winning sprinter
- Aryna Sabalenka, currently the No. 1 women’s tennis player in the world
- JuJu Watkins, sophomore standout for the USC women’s basketball team
- A’ja Wilson, reigning WNBA MVP with the Las Vegas Aces
- Sophia Wilson, star USWNT/Portland Thorns forward
Grammy Award winner Doechii narrates the ad, which challenges all the things women are told they can’t do in sports.
“You can’t be demanding. You can’t be relentless … so be relentless,” Doechii says, as the athletes defiantly show off their skills. “You can’t be confident … so be confident.”
Then it ends with the clincher: “Whatever you do, you can’t win. So win.”
Winning is something those nine women know how to do. And it’s what Nike did with its first Super Bowl commercial in almost 30 years.
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