Article Summary
Google has unveiled new AI technology to further transform its search engine, introducing an “AI mode” that provides conversational answers to search queries, and incorporating its latest AI model, Gemini 2.5, into search algorithms. This development comes after the introduction of “AI overviews” last year, which has significantly changed the way people get information and impacted internet traffic to websites.
What This Means for You
- Expect a more conversation-like interaction with Google’s search engine, which can answer questions on a wide range of topics.
- Websites may notice a further decline in clickthrough rates due to users’ increasing satisfaction with AI overviews.
- Businesses and web publishers should consider the impact of AI mode on their traffic and adjust content strategies accordingly.
- Stay informed about the rapid development of AI alternatives, as they may influence the future of search technology and competition.
Original Post
Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of internet traffic to websites.
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The expansion builds upon a transformation that began a year ago with the introduction of conversational summaries called “AI overviews” that have been increasingly appearing at the top of its results page and eclipsing its traditional rankings of web links.
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Although Pichai and other Google executives predicted AI overviews would trigger more searches and ultimately more clicks to other sites, it hasn’t worked out that way so far, according to the findings of search optimization firm BrightEdge.
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The decision to make AI mode broadly available after a relatively short test period reflects Google’s confidence that the technology won’t habitually spew misinformation that tarnishes its brand’s reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexity.
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Google’s upcoming tests in its Labs division foreshadow the next wave of AI technology likely to be made available to the masses.
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