Article Summary
Invoca, a marketing tech company, has acquired Symbl.ai, a Seattle-based AI startup that analyzes multimodal interactions. The acquisition will help Invoca improve its platform by adding Symbl’s AI capabilities in communication-related tasks across voice and text in real-time. Symbl, formerly known as Rammer.AI, was founded in 2018 by Surbhi Rathore and Toshish Jawale, who now hold key positions at Invoca. The acquisition will enable Invoca to focus on the application layer and improve its go-to-market efficiency.
What This Means for You
- Businesses can leverage the combined capabilities of Invoca and Symbl to improve their marketing efforts by analyzing and gaining insights from multimodal interactions in real-time.
- Developers can build AI software for communication-related tasks using Symbl’s technology, embedded across the entire Invoca platform.
- The acquisition can help marketing teams boost leads and sales by improving contact center conversion rates, leading to increased go-to-market efficiency.
- As the two companies integrate, more nuanced and emotionally aware insights can be expected, allowing for better decision-making in buying journeys.
Invoca Acquires Symbl, A Seattle AI Startup Focused on Conversational Intelligence
Marketing tech company Invoca has acquired Symbl.ai, a Seattle-based startup that uses artificial intelligence (AI) to analyze multimodal interactions. Terms of the deal were not disclosed.
Symbl, previously known as Rammer.AI when it graduated from Techstars Seattle in 2019, offers software that enables developers to build AI applications for communication-related tasks across voice and text, in real-time. Co-founders Surbhi Rathore (LinkedIn) and Toshish Jawale (LinkedIn) established Symbl in 2018. Rathore is now VP of AI products and strategy at Invoca, while Jawale serves as head of engineering.
Rathore told GeekWire she is excited for the opportunity to focus on the application layer, given her years of platform-building experience.
Founded in 2008, Invoca, a “revenue execution” company, focuses on call tracking and contact center conversion rates, and has raised $184 million to date.
In a blog post, Invoca CEO Gregg Johnson discussed how Invoca is embedding the agentic capabilities of Symbl.ai across the entire Invoca platform, giving customers the ability to refine even the most minuscule sources of friction in their buying journeys and, in turn, increase their go-to-market efficiency.
Matt Diederichs, VP of strategic operations at Invoca, praised Symbl’s AI capabilities on LinkedIn, stating that Symbl’s AI models understand the nuances of human conversation, providing emotionally aware insights that are contextually persistent and immediately useful.
Symbl raised a $17 million Series A round last year, led by GreatPoint Ventures, bringing the company’s total funding to $28.5 million. The company was ranked No. 189 on the GeekWire 200, a list of top Pacific Northwest tech startups.
People Also Ask About
- What is the significance of Invoca’s acquisition of Symbl? The acquisition will enhance Invoca’s platform by incorporating Symbl’s AI capabilities for communication-related tasks across voice and text in real-time, leading to improved marketing efforts and contact center conversion rates.
- Who founded Symbl, and what is their role in Invoca now? Symbl was founded by Surbhi Rathore and Toshish Jawale, who are now VP of AI products and strategy, and head of engineering at Invoca, respectively.
- How has Symbl performed in terms of funding and ranking? Symbl had a $17 million Series A round in 2021, and has raised a total of $28.5 million. It was ranked No. 189 on the GeekWire 200 list.
- What is Invoca’s focus? Invoca is a “revenue execution” company that helps marketing teams boost leads and sales by focusing on call tracking and contact center conversion rates.
- What is the impact of Symbl’s AI technology on Insights? Symbl’s AI models can extract nuanced insights from human conversations, understand their emotional context, and provide immediately useful feedback.
Expert Opinion
“Invoca’s acquisition of Symbl demonstrates the growing importance of AI technologies in the marketing and communications space, enabling businesses to build AI applications for real-time analysis of communication-related tasks. This integration can markedly improve decision-making and buying journeys, leading to a more efficient go-to-market process.” – Annalise Bishop, Chief Strategy Officer, Adext
Key Terms
- Invoca
- Symbl.ai
- Artificial Intelligence (AI)
- Multimodal interactions
- Revenue execution
- Contact center conversion rates
- Real-time communication analysis
- Marketing strategy
- AI-powered buying journeys
- Human conversation analysis
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