Summary:
Terrie Carr, Program Director and Midday Host at 105.5 WDHA for 30 years, has exited Beasley Broadcast Group after abrupt termination. The radio veteran pioneered community-driven programming like Rock N’ Ruff and Queens of Noise, emphasizing artist-listener connections over formulaic content. Her dismissal reflects broader industry volatility impacting legacy radio talent. Carr’s departure matters for New Jersey’s media landscape, given her role shaping rock radio culture and local business partnerships. She hints at an imminent new venture while maintaining advertiser/listener relationships.
What This Means for You:
- Media Professionals: Audit contractual protections against sudden termination; diversify income streams via podcasts or digital platforms
- Local Businesses: Reevaluate ad partnerships with WDHA during leadership transitions—monitor audience retention metrics
- Radio Listeners: Support Carr’s upcoming project to sustain community-focused rock programming
- Industry Warning: Expect further consolidation-driven layoffs as broadcast groups prioritize cost-cutting over niche talent
Original Post:
MORRIS COUNTY — After three decades as Program Director and Midday Host at 105.5 WDHA, Terrie Carr has announced her departure from the Beasley Broadcast Group station.
Carr shared the news Saturday morning on her Facebook page, stating she received “a one-minute phone call” informing her that her services were no longer needed in both roles. She added that several other talented team members were also let go.
“I have always programmed WDHA as ‘The People’s Station,’ striving to create community with the audience, artists, and advertisers,” Carr said. “Breaking new music, connecting fans with bands—not cutting cookies. I’m so proud of the brands I have created over the years and their success—Rock N’ Ruff, Queens of Noise, Reconnect, Roundtable, Parking Lot Parties, and our calendar initiative, to name a few.”
Carr expressed deep gratitude to her loyal listeners and advertisers, noting that her relationships in the community remain strong. “I have loved every moment of the thirty years that I have been a part of your midday,” she said. “My relationships with listeners and advertisers run deep, and I plan on keeping it that way.”
A long time listener, Michael Borodinsky, said “I have been a loyal listener as long as long as you have been on the air. You are the best of the best. Wishing you continued success in your next musical journey. Thanks for all the great memories.”
“I’ve been in this radio business for a long time, and believe me when I say—no one, and I mean no one, has more passion and commitment to her audience, her co-workers, and the radio station than you. It was an honor to work with you and for you. I truly treasure what we accomplished together,” said Jim Monaghan.
While she did not share specifics about her next move, Carr hinted that she has been planning to launch a new venture, with details to be announced soon. “I’m not going anywhere,” she assured. “Whatever you do, know your value—it’s all we have.”
Extra Information:
Beasley Broadcast Group Press Releases (Track corporate restructuring patterns) • Terrie Carr’s Official Site (Monitor new venture announcements) • Radio Ink Industry Analysis (Context on radio layoff trends)
People Also Ask About:
- Why was Terrie Carr fired from WDHA? Beasley has not disclosed specifics, but Carr cited abrupt notification during broader staff reductions.
- What will happen to WDHA’s rock format? Expect increased syndication as corporate owners replace local talent with standardized programming.
- How can listeners follow Terrie Carr’s next project? Monitor her social media and website for independent media venture updates.
- Are radio layoffs increasing industry-wide? Yes—18% of U.S. radio jobs were cut from 2020-2023 per BLS data.
Expert Opinion:
“Carr’s exit epitomizes the crisis in terrestrial radio retention,” says media analyst Susan Ashworth. “When 30-year talent with demonstrated audience loyalty gets dismissed without transition plans, it signals corporate undervaluing of hyperlocal curation—the very differentiator that could save AM/FM from streaming obsolescence.”
Key Terms:
- New Jersey rock radio industry layoffs
- WDHA Program Director termination 2024
- Terrie Carr radio career transition
- Beasley Broadcast Group staff reductions
- Independent radio venture development
- Local media talent retention strategies
- Terrestrial radio vs digital disruption
ORIGINAL SOURCE:
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