Article Summary
Meghety Foudoulian, a senior marketing manager, content creator, and mom of two, found that making the jump from a full-time career to splitting her time between work and parenting was a tough transition. After the birth of her daughter in 2021, she launched her Instagram account (@lifewithmamameg) to create a community for herself and other moms. The account combines her love for comedy, allows her to be creative, and serves as a lifeline for moms who may be feeling alone.
What This Means for You
- As a working mom, it’s important to have a support system and community. Creating an online presence can be a great way to connect with others and find that sense of community.
- Don’t be afraid to be honest and real about the ups and downs of motherhood. By sharing both the beautiful and challenging moments, you can build trust with your audience and help others feel less alone.
- Be intentional about the brands you choose to work with. Your audience trusts you, and it’s important to maintain that trust by only recommending products that align with your values and lifestyle.
- Being a working mom can be challenging, but it can also bring out a more reflective and confident side of you. Embrace the opportunity to be a role model for your children and inspire them to pursue their passions and be confident in who they are.
Original Post
As a senior marketing manager for a nonprofit, a content creator, and a mom of two, L.A.-based Meghety Foudoulian has a lot going on. And, like many parents, she found that making the jump from a full-time career to splitting her time between work and the parenting of small children was a tough one. After the birth of her daughter in 2021 she says, “I realized just how tough motherhood can be.”
Originally from Lebanon and born to Armenian parents, Foudoulian was living half a world away from her larger support system when her daughter was born. She suddenly felt very alone.
“Motherhood had always been sugarcoated for me, especially on social media, and I didn’t know how much I’d need a village until I didn’t have one,” she says.
Just two weeks postpartum, feeling alone and craving community, she launched her Instagram account (@lifewithmamameg) while up in the middle of the night to breastfeed. It combined her love for comedy, allowed her to be creative, and served as a lifeline both for herself and other moms. Since launching in 2021, @lifewithmamameg now has nearly 65K followers.
Working moms are often celebrated for being able to “do it all.” But there’s so much more to the story of balancing a career and building a brand while raising kids at the same time. We caught up with Meghety Foudoulian over email about all things motherhood and content creation.
What is your “personal brand” — what are you hoping people will get from your page @lifewithmamameg?
[It’s] all about being honest, real, and funny. I always say my page screams, “Let’s laugh about it so we don’t cry about it!” I truly love making people laugh! It’s one of my favorite ways to connect.
At the same time, going through the ups and downs of motherhood has brought out…
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